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Save the Penguins

With South African Foundation for the Conservation of Coastal Birds

Penguins are one of the most beloved animals on the planet, and for good reason. These flightless birds are incredibly social and intelligent, with unique adaptations that allow them to thrive in some of the harshest environments on Earth. Unfortunately, many penguin species are currently facing significant threats to their survival, making conservation efforts more important than ever before.

One of the biggest threats to penguins is climate change. As temperatures rise and ice melts, penguins lose vital habitat and are forced to swim longer distances to find food. This puts a strain on their energy levels and can make it harder for them to breed successfully. In addition, changes in the ocean can impact the availability of krill and fish, which are crucial food sources for many penguin species. 

penguin couple on coastal pebbles
penguin family huddling on the ice

Another significant threat to penguins is human activity. Pollution, overfishing, and oil spills can all have devastating effects on penguin populations. 

Some penguin species have seen declines of up to 90% in the past century due to these and other factors. Currently, more than half of all penguin species are considered to be at risk of extinction.

Given these challenges, it is clear why it is so important to support efforts to help save penguins. Donating to organisations that work to protect penguin habitats, promote sustainable fishing practices, and raise awareness about the importance of these amazing birds can make a real difference. By supporting these efforts, we can help ensure that future generations will be able to enjoy the sight of penguins waddling along the ice and swimming through the ocean.

There are two species of penguins in Cape Town, Africa - the African penguin and the Southern rockhopper penguin. Both species are listed as endangered due to habitat loss, overfishing, pollution, and climate change. 

The African penguin population has declined by over 95% since the early 1900s, and there are now only around 13,000 breeding pairs left. Similarly, the Southern rockhopper penguin population has decreased by around 30% over the past three generations.

Penguins are important to the ecosystem as they serve as an indicator species of the health of the marine environment. They also play a crucial role in the food chain, serving as prey for many larger marine predators. By protecting and conserving penguin habitats, we are helping to maintain the balance of the marine ecosystem. 

Badger in grasslands

Some penguin species have seen declines of up to 90% in the past century due to these and other factors. 

flock of south african penguins near beach house

The Southern African Foundation for the Conservation of Coastal Birds (SANCCOB) is a non-profit organisation based in Cape Town, South Africa. Their primary mission is to conserve and protect seabirds, especially threatened and endangered species, through rescue, rehabilitation, and release programs. SANCCOB plays a crucial role in saving the African penguin, which is facing significant population declines due to various threats, including habitat loss, overfishing, and oil spills.

SANCCOB's work is essential because the African penguin is classified as an endangered species, with only an estimated 25,000 breeding pairs remaining in the wild. This represents a significant decline from the population of over one million pairs that existed a century ago. SANCCOB works tirelessly to rescue and rehabilitate injured and sick penguins, care for abandoned chicks, and protect the species' habitat. In addition to their conservation efforts, SANCCOB also conducts research, education, and outreach activities to raise awareness about the plight of seabirds and promote their conservation.

We funded 97 boxes of fish for penguins with SANCOBB

We donate 10% of profits from your 

penguin socks to


Our philosophy

​​Restoring the biodiversity of our planet and its varied species is at the core of Bare Kind’s mission. By donating 10% of gross profits to charities that support the animals on our socks, we can continue fighting the fight against species extinction.

Bare Kind has been able to achieve an all-time high of donations in recent years. The business expanded its sock range to 40+ pairs and supports 25+ charities.

Our Charity Impact Reports highlight the projects we have been able to fund with our charity partners and the incredible animals we support. 

Our hope is that something as humble as a pair of socks can make a lasting impression on our world and change it for the better. A huge thank you goes out to all our customers who have wanted to make a difference and empower the restoration of our planet with their socks.