Sun bears, the smallest bear species in the world, are native to the tropical forests of Southeast Asia, including Borneo. Unfortunately, these bears are under serious threat due to habitat loss, poaching, and the illegal wildlife trade. According to the IUCN Red List, sun bears are classified as Vulnerable, with a population decline of 30% over the last 30 years. It is estimated that there are fewer than 10,000 sun bears left in the wild.

There are several reasons why it is important to help sun bears. First, as an umbrella species, sun bears play a vital role in maintaining the biodiversity of their ecosystems. By conserving and protecting sun bears, we can also help protect other species that live in the same forests. Additionally, sun bears are important seed dispersers and contribute to forest regeneration. 

Second, sun bears are culturally significant to many communities in Southeast Asia and have been the subject of traditional medicine and cultural practices for centuries. Finally, sun bears are sentient animals that deserve to live a life free from harm and suffering, and as humans, it is our responsibility to protect and conserve all species on this planet.

The Bornean Sun Bear Conservation Centre is a non-profit organisation dedicated to protecting the sun bears in Borneo, Malaysia. The charity focuses on rehabilitating rescued bears, conducting research and conservation efforts, and educating the public about the importance of protecting these animals.

Sun bears are the smallest bear species and are found only in Southeast Asia. They are listed as vulnerable to extinction due to habitat loss, poaching, and other human activities. The Bornean Sun Bear Conservation Centre's work is important because it helps to protect and conserve this important and unique species, and also contributes to the broader goal of preserving biodiversity in Southeast Asia.