Becoming a Bare Kind distributor has been one of the easiest decisions we've made in business. On our initial meetup with Andy, we knew this was a winning brand as we could sense the passion the team had for the brand. And from day one, the team has been supportive, responsive, and genuinely invested in setting us up for success. 

What’s struck me most is the level of care they put into everything — the brand, the product quality, the charity partnerships, even down to their logistics and some of the basics like how their orders are packed. 

The socks themselves are incredible. Over the years we've had the good fortune to work across multiple product categories and Bare Kind easily sits at the premium end. The moment people touch the product, they get it. The packaging is great too. The quality is impeccable. And the sizing is simple, which means less SKU's of products as a distributor.

From a commercial standpoint, it’s a dream brand to bring to market. There’s a strong D2C story already and an equally strong B2B angle. Retailers like stocking a product with meaning, and customers like buying one. 

Bare Kind also moves quickly. If you need something, they’re onto it. If you have questions, you get answers. If you have an idea for your region, they’re open to it - in fact in our first month Bare Kind have helped co-develop our own product. They treat their distributors more like partners than extensions of their brands, and that's admirable. This approach makes a massive difference when you’re building a market from scratch.

If you’re sitting on the fence about becoming a distributor, don’t. Bare Kind is the kind of brand you want in your portfolio — ethical, growing fast, and backed by a caring team. 

We're proud to carry the brand here in New Zealand, and looking forward to many more years working together.

Cheers

Caro and Sam